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Desarrollo de una escala de orientación al mercado en el ámbito de las administraciones públicas
dc.contributor.author | Cervera Taulet, Amparo | |
dc.contributor.author | Sánchez Pérez, Manuel | |
dc.contributor.author | Gil Saura, Irene | |
dc.date.accessioned | 2024-01-08T15:06:59Z | |
dc.date.available | 2024-01-08T15:06:59Z | |
dc.date.issued | 1999 | |
dc.identifier.citation | Cervera Taulet, A., Sánchez Pérez, M., & Gil Saura, I. (1999). Desarrollo de una escala de orientación al mercado en el ámbito de las administraciones públicas. Revista Española de Investigación de Marketing ESIC, 3(2), 55-81. | es_ES |
dc.identifier.issn | 1138-1442 | |
dc.identifier.uri | http://hdl.handle.net/10835/14976 | |
dc.description.abstract | The aim of this work consists of linking research on market orientation in the field of marketing, with the proposals of reform and modernization made in the administrative and political sphere, in order to develop a market orientation scale in he field of public administration. Following a sequential process, the instrument building and validating procedures is implemented, analysing its psychometric properties by means of the statistical techniques employed. As a result of this, a reliable and valid tool of market orientation evaluation is provided. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Esic Editorial | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Market orientation | es_ES |
dc.subject | Scale development | es_ES |
dc.subject | Reliability and validity | es_ES |
dc.subject | Confirmatory factor analysis | es_ES |
dc.subject | Marketing público | es_ES |
dc.title | Desarrollo de una escala de orientación al mercado en el ámbito de las administraciones públicas | es_ES |
dc.title.alternative | Development of a market-oriented scale in the field of public administrations | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |