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La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit
dc.contributor.author | Gázquez Abad, Juan Carlos | |
dc.contributor.author | Sánchez Pérez, Manuel | |
dc.date.accessioned | 2024-01-09T12:50:18Z | |
dc.date.available | 2024-01-09T12:50:18Z | |
dc.date.issued | 2007 | |
dc.identifier.citation | Gázquez Abad, J.C., & Sánchez Pérez, M. (2007). La heterogeneidad del consumidor en los modelos de elección: evidencias empíricas utilizando modelos logit. Revista Europea de Dirección y Economía de la Empresa, 16(4), 163-186. | es_ES |
dc.identifier.issn | 1019-6838 | |
dc.identifier.uri | http://hdl.handle.net/10835/15015 | |
dc.description.abstract | One of the most important objectives in marketing field is to get a better understanding about consumer. In this paper, we have analysed the concept of heterogeneity and its treatment in consumer choice models. Following a review of the theoretical foundations and formulations about heterogeneity in consumer choice models, we proposed a classification of different kinds of heterogeneity. After this, and using scanner data we describe an empirical application in the context of consumer choice. Firstly, we developed a non heterogeneity MNL model. After that, we compare it with a random effects model and with a latent segments ones. Results show that models which considered heterogeneity explain consumer choice behavior more eficiently. Finally, main contributions of the study are discussed. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | AEDEM (Academia Europea de Dirección y Economía de la Empresa) | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Heterogeneity | es_ES |
dc.subject | Consumer choice | es_ES |
dc.subject | Logit models | es_ES |
dc.subject | Random effects choice models | es_ES |
dc.title | La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit | es_ES |
dc.title.alternative | Representing heterogeneity in consumer choice models: An empirical analysis using logit models | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.relation.publisherversion | https://dialnet.unirioja.es/servlet/articulo?codigo=2504994 | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |