Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study
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Lasarov, Wassili; Mai, Robert; García De Frutos, Nieves; Ortega Egea, José Manuel; Hoffmann, StefanFecha
2018Resumen
This research extends previous literature on environmentally motivated consumption reduction (EMCR) with a cross-cultural investigation across 28 European countries. The paper elucidates how European consumers' knowledge and perceived seriousness of climate change inhibit the activation of counter-arguments, with implications for EMCR. More specifically, counterarguing is a critical barrier to reduce EMCR. The developed model is based on the novel premise that the contingency variables, which qualify the impeding role of this barrier, are anchored at different levels. To account for individual and societal aspects simultaneously, multi-level analysis combines large-scale data from a Eurobarometer (n = 16,095) with secondary data at the societal level (n = 28). The results confirm that counter-arguments as barriers for EMCR and their attenuation through knowledge and perceived seriousness
substantially varies across societies. Our results reveal that the collectivism/individualism dime...
Palabra/s clave
consumption reduction
hierarchical linear modeling
national cultural dimensions
motivated reasoning
neutralization techniques
environmental values