La dependencia en el canal de comercialización: Una jerarquización de sus componentes
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Sánchez Pérez, ManuelDate
1996Abstract
This paper is focused on the analysis of dependence between organizations within marketing channels. From a broad view, the marketing channel is a social system where a set of behavioural interactions takes place giving rise to a complex atmosphere. Dependence is a process of major importance within interorganizational relations in marketing channels, and it is a key construct to understand the so-called "interaction atmosphere". In this research, different approach to dependence are analysed empirically, and a hierarchy of dependence components is built.
Palabra/s clave
Marketing channels
Dependence
Interorganizational relations
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