TY  - GEN 
AU  - Velasco Sacristan, Marisol
PY  - 2003
SN  - 1578-3820
UR  - http://hdl.handle.net/10835/1035
AB  - This research introduces the issue of advertising gender metaphors and their presence in the advertising of British Cosmopolitan, a women.’s magazine. After providing a theoretical background that interrelates advertising, gender and metaphor, we have...
LA  - es
PB  - Universidad de Almeria
KW  - Revistas femeninas
KW  - Cosmopolitan
KW  - Metafora y genero
KW  - Women’s magazines
KW  - Metaphor and gender
TI  - Metafora y genero: Estudio prototipico de las metaforas de genero en la publicidad de la revista British Cosmopolitan
DO  - http://dx.doi.org/10.25115/odisea.v0i4.117
ER  -