TY  - GEN 
AU  - Estrella Ramón, Antonia María
AU  - Sánchez Pérez, Manuel
AU  - Swinnen, Gilbert
AU  - Vanhoof, Koen
PY  - 2013
SN  - 2078-5585
SN  - 2078-5976
UR  - http://hdl.handle.net/10835/14940
AB  - Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures. The main theoretical contributions in the development and evolution of the Customer Lifetime...
LA  - en
PB  - Association for Professional Managers in South Africa
KW  - Marketing
KW  - Customer value
KW  - Customer equity
KW  - Customer lifetime value
TI  - A marketing view of the customer value: Customer lifetime value and customer equity
ER  -