TY  - GEN 
AU  - Cortés De Los Ríos, María Enriqueta
PY  - 2002
SN  - 0214-4808
UR  - http://hdl.handle.net/10835/16308
AB  - In this paper, we provide the groundwork for an analysis of metaphor from the point of view of cognitive linguistics. This study attempts to show an interpretation of metaphor which is different from a mere comparison or substitution function and is...
LA  - en
PB  - University of Alicante’s Department of English Studies
KW  - Semantica cognitiva
KW  - Axiologia
KW  - Metafora
KW  - Publicidad
KW  - Lenguaje publicitario
TI  - Cognitive semantics and axiology: a new proposal to study metaphor in economics advertising discourse
DO  - 10.14198/raei.2002.15.03
ER  -