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Tesis, Trabajos Fin de Master, Grado y Proyectos Fin de Carrera Universidad de Almería
Trabajos Fin de Master Universidad de Almería
Máster en Gestión Internacional de la Empresa e Idiomas. Curso 2017-2018
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riUAL Home
Tesis, Trabajos Fin de Master, Grado y Proyectos Fin de Carrera Universidad de Almería
Trabajos Fin de Master Universidad de Almería
Máster en Gestión Internacional de la Empresa e Idiomas. Curso 2017-2018
View Item
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Digital communication strategy in facebook of global technological companies
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TFM_MARTINEZ MERCADER, LAURA.pdf (1.427Mb)
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http://hdl.handle.net/10835/7021
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Author/s
Martínez Mercader, Laura
Advisor/s
Estrella Ramón, Antonia María
Date
2018
Palabra/s clave
Social media
Facebook
User generated content
Marketer genarated content
B2C communication
Engagement
Internet marketing
Digital marketing strategy
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Máster en Gestión Internacional de la Empresa e Idiomas. Curso 2017-2018
[2]
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional
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